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Yas Creative Hub

Create and Collaborate

Designed specifically to respond to the evolving dynamics of the media industry and Abu Dhabi’s flourishing media scene, Yas Creative Hub is the home of content creation. Created to bring the creative community together and provide a unique media and entertainment infrastructure, Yas Creative Hub will be an agile destination that offers flexibility for our partners to create the workplace that suits their business and their team.

Yas Creative Hub will be home to Abu Dhabi’s twofour54 community which is made up of a diverse mix of content creators from freelancers and businesses of all sizes, who work across the spectrum of the media industry, from production and marketing to gaming and edutainment. Yas Creative Hub is the first industry-specific build for media and entertainment in the GCC and has been designed with the unique needs of our sector in mind.

Designed by MZ Architects, the creators of Aldar’s HQ, the new campus brings to life the core essence of the twofour54 ecosystem: connectivity, flexibility, and community. It will offer a connected campus, sustainable landscape design, custom-built offices, on-campus studios, production and post-production facilities, and indoor filming locations.

The new campus provides flexible co-working spaces for freelancers, entrepreneurs, and young talent, enabling them to innovate, collaborate and co-create, ensuring that twofour54 remains at the heart of the ever-changing workplace dynamics. In addition to the flexible co-working spaces, the Community Hub will feature dedicated spaces for twofour54’s Creative Lab, freelancers and AFS participants, as well as communal spaces for partners.

Following a 10-year partnership with Unity, Yas Creative Hub will be a platform for innovation and the Unity centre of excellence for the sector, housing a unique Gaming Hub for the region. 600+ partners including CNN, Vice Media and Unity Technologies will call Yas Creative Hub home later this year as well 1000+ freelancers, and 15000+ community members. The campus is expected to attract 16,000 professionals by 2030.

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